/* =====================================================
   LISA · UGC — Design tokens
   Palette inspired by editorial luxury minimalism (Hermès-adjacent:
   ivory, ink, one restrained accent) — not a copy of any house's branding.
   Beauty = clay/terracotta accent · Wellness = sage accent
   ===================================================== */

@import url('https://fonts.googleapis.com/css2?family=Fraunces:ital,opsz,wght@0,9..144,300;0,9..144,450;0,9..144,560;1,9..144,450&family=Inter:wght@300;400;500;600&family=IBM+Plex+Mono:wght@400;500&display=swap');

:root{
  --ivory:#FAF6EF;
  --paper:#FFFFFF;
  --ink:#221C15;
  --ink-soft:#5B5145;
  --clay:#B1512F;      /* beauty accent */
  --sage:#7C9179;      /* wellness accent */
  --sand:#DCC9A8;
  --line:#E4DACB;
  --charcoal:#1C1712;
}

*{box-sizing:border-box;margin:0;padding:0;}

body{
  font-family:'Inter',sans-serif;
  font-weight:300;
  font-size:17px;
  color:var(--ink);
  background:var(--ivory);
  line-height:1.7;
  -webkit-font-smoothing:antialiased;
}

h1,h2,h3{
  font-family:'Fraunces',serif;
  font-weight:450;
  color:var(--ink);
  line-height:1.14;
  letter-spacing:.1px;
}
h1{font-optical-sizing:auto;}
em, .accent-italic{font-family:'Fraunces',serif;font-style:italic;font-weight:450;}

.wrap{max-width:1120px;margin:0 auto;padding:0 28px;}
a{color:inherit;text-decoration:none;}

.mono{
  font-family:'IBM Plex Mono',monospace;
  font-size:11px;
  letter-spacing:1.5px;
  text-transform:uppercase;
}

.kicker{
  font-family:'IBM Plex Mono',monospace;
  font-size:11px;
  letter-spacing:2.5px;
  text-transform:uppercase;
  color:var(--clay);
  font-weight:500;
}
.kicker.sage{color:var(--sage);}

/* ---------- Buttons ---------- */
.btn{
  display:inline-block;
  background:var(--ink);
  color:var(--ivory);
  padding:16px 34px;
  border-radius:2px;
  font-size:13px;
  letter-spacing:1.5px;
  text-transform:uppercase;
  font-weight:500;
  transition:.25s ease;
  border:1px solid var(--ink);
}
.btn:hover{background:var(--clay);border-color:var(--clay);}
.btn-outline{
  display:inline-block;
  padding:16px 34px;
  border-radius:2px;
  border:1px solid var(--ink);
  font-size:13px;
  letter-spacing:1.5px;
  text-transform:uppercase;
  font-weight:500;
  transition:.25s ease;
}
.btn-outline:hover{border-color:var(--clay);color:var(--clay);}
.btn-ghost{
  font-size:13px;letter-spacing:1px;color:var(--ink);
  border-bottom:1px solid var(--clay);padding-bottom:3px;
}

/* ---------- Nav ---------- */
nav{
  padding:22px 0;
  position:sticky;top:0;z-index:20;
  background:rgba(250,246,239,.92);
  backdrop-filter:blur(8px);
  border-bottom:1px solid var(--line);
}
nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;flex-wrap:wrap;}
.logo{font-family:'Fraunces',serif;font-size:23px;font-weight:450;color:var(--ink);}
.logo .dot{color:var(--clay);}
.navlinks{display:flex;gap:8px 26px;flex-wrap:wrap;}
.navlinks a{font-size:13px;letter-spacing:1px;text-transform:uppercase;color:var(--ink-soft);}
.navlinks a:hover{color:var(--clay);}
.nav-cta{display:flex;align-items:center;gap:18px;}

/* ---------- Hero ---------- */
.hero{padding:88px 0 110px;}
.hero-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:center;}
.hero h1{font-size:50px;margin:20px 0 26px;max-width:12.5em;}
.hero p.sub{font-size:19px;color:var(--ink-soft);max-width:32em;margin-bottom:34px;}
.cta-row{display:flex;align-items:center;gap:24px;flex-wrap:wrap;}

.video-frame{
  position:relative;
  aspect-ratio:4/5;
  border-radius:4px;
  background:linear-gradient(150deg,#3a2f24,var(--charcoal) 65%);
  overflow:hidden;
  box-shadow:0 40px 70px rgba(34,28,21,.16);
}
.video-frame video{width:100%;height:100%;object-fit:cover;display:block;}
.video-frame.square{aspect-ratio:1/1;}
.video-frame.wide{aspect-ratio:16/9;}
.vf-empty{
  position:absolute;inset:0;
  display:flex;flex-direction:column;align-items:center;justify-content:center;
  gap:14px;color:rgba(250,246,239,.55);text-align:center;padding:20px;
}
.vf-empty .ring{
  width:52px;height:52px;border-radius:50%;border:1px solid rgba(250,246,239,.35);
  display:flex;align-items:center;justify-content:center;font-size:18px;
}
.vf-empty span.label{font-family:'IBM Plex Mono',monospace;font-size:10.5px;letter-spacing:1.5px;text-transform:uppercase;}
.vf-tag{
  position:absolute;top:14px;left:14px;
  background:rgba(28,23,18,.55);color:#fff;
  font-family:'IBM Plex Mono',monospace;font-size:10.5px;letter-spacing:1px;
  padding:5px 10px;border-radius:20px;backdrop-filter:blur(4px);
}
.vf-cat{position:absolute;bottom:14px;left:14px;right:14px;
  font-family:'IBM Plex Mono',monospace;font-size:10.5px;letter-spacing:1px;
  color:rgba(250,246,239,.75);}

.stat-row{display:flex;gap:40px;margin-top:44px;flex-wrap:wrap;}
.stat-row .stat{border-left:1px solid var(--line);padding-left:16px;}
.stat b{display:block;font-family:'Fraunces',serif;font-size:26px;color:var(--ink);font-weight:450;}
.stat span{font-size:12.5px;color:var(--ink-soft);letter-spacing:.3px;}

/* ---------- Sections general ---------- */
section{padding:96px 0;}
.section-head{max-width:640px;margin-bottom:52px;}
.section-head h2{font-size:34px;margin-top:12px;}
.section-head p{color:var(--ink-soft);margin-top:14px;font-size:16px;}
.center{text-align:center;margin-left:auto;margin-right:auto;}
.charcoal-bg{background:var(--charcoal);color:#EDE6D9;}
.charcoal-bg .kicker{color:var(--sand);}
.charcoal-bg h2{color:#fff;}
.paper-bg{background:var(--paper);}

/* ---------- Logos strip ---------- */
.logostrip{padding:52px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);}
.logostrip .eyebrow{font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:var(--ink-soft);text-align:center;margin-bottom:26px;}
.logo-row{display:flex;flex-wrap:wrap;gap:34px 46px;align-items:center;justify-content:center;opacity:.7;}
.logo-slot{
  width:120px;height:40px;border:1px dashed var(--line);border-radius:3px;
  display:flex;align-items:center;justify-content:center;
  font-family:'IBM Plex Mono',monospace;font-size:9.5px;letter-spacing:1px;color:var(--ink-soft);
  text-transform:uppercase;
}

/* ---------- Value points ---------- */
.value-list{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:8px;}
.value-item{border-top:1px solid var(--line);padding-top:22px;}
.value-item .vnum{font-family:'IBM Plex Mono',monospace;font-size:11px;color:var(--clay);letter-spacing:1px;}
.value-item h3{font-size:20px;margin:10px 0 8px;font-weight:450;}
.value-item p{font-size:14.5px;color:var(--ink-soft);}

/* ---------- Testimonials ---------- */
.testi-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:40px;}
.testi{
  background:rgba(255,255,255,.04);
  border:1px solid rgba(237,230,217,.16);
  border-radius:4px;padding:30px;
}
.testi p{font-family:'Fraunces',serif;font-style:italic;font-size:19px;line-height:1.45;color:#EDE6D9;}
.testi .name{margin-top:16px;font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:1px;color:var(--sand);text-transform:uppercase;}
.testi-empty{
  border:1px dashed rgba(237,230,217,.3);border-radius:4px;padding:34px;text-align:center;
  color:rgba(237,230,217,.55);font-size:14px;
}

/* ---------- Content category grid ---------- */
.cat-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:8px;}
.cat-tagbar{display:flex;flex-wrap:wrap;gap:10px;margin:22px 0 0;}
.pill{
  font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.8px;
  padding:7px 14px;border-radius:20px;border:1px solid var(--line);color:var(--ink-soft);
}
.pill.clay{border-color:var(--clay);color:var(--clay);}
.pill.sage{border-color:var(--sage);color:var(--sage);}

.category-block + .category-block{margin-top:88px;}
.category-head{display:flex;align-items:baseline;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-bottom:30px;}
.category-head h2{font-size:30px;}

/* ---------- Behind the scenes ---------- */
.bts{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center;}
.bts img,.bts .imgframe{width:100%;border-radius:4px;display:block;}
.imgframe{
  aspect-ratio:4/3;background:linear-gradient(140deg,#e6dbc7,#cbb98f);
  display:flex;align-items:center;justify-content:center;
  font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:1px;color:#5B5145;
  text-transform:uppercase;
}

/* ---------- Foto creatives ---------- */
.photo-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:8px;}
.photo-slot{aspect-ratio:4/5;border-radius:4px;background:var(--paper);border:1px dashed var(--line);
  display:flex;align-items:center;justify-content:center;color:var(--ink-soft);
  font-family:'IBM Plex Mono',monospace;font-size:10.5px;letter-spacing:1px;text-align:center;padding:10px;}

/* ---------- Pricing ---------- */
.price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:10px;}
.price-card{
  background:var(--paper);border:1px solid var(--line);border-radius:4px;
  padding:34px 28px;display:flex;flex-direction:column;position:relative;
}
.price-card.popular{border-color:var(--clay);box-shadow:0 20px 45px rgba(177,81,47,.10);}
.badge{
  position:absolute;top:-13px;left:28px;background:var(--clay);color:#fff;
  font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:1.2px;text-transform:uppercase;
  padding:5px 12px;border-radius:20px;
}
.price-card .ptag{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:1.5px;text-transform:uppercase;color:var(--ink-soft);}
.price-card h3{font-size:26px;margin:10px 0 4px;}
.price-card .pnum{font-family:'Fraunces',serif;font-size:36px;color:var(--ink);margin:14px 0 4px;}
.price-card .pnum span{font-family:'Inter';font-size:14px;color:var(--ink-soft);}
.price-card .pdesc{font-size:14.5px;color:var(--ink-soft);margin:14px 0 20px;flex:1;}
.price-card ul{list-style:none;padding:0;margin:0 0 24px;}
.price-card li{font-size:14px;padding:7px 0;border-top:1px solid var(--line);color:var(--ink-soft);}
.price-card li:first-child{border-top:none;}

.retainer-band{
  margin-top:26px;background:var(--charcoal);color:#EDE6D9;border-radius:4px;
  padding:34px 36px;display:flex;justify-content:space-between;align-items:center;gap:24px;flex-wrap:wrap;
}
.retainer-band h3{color:#fff;font-size:22px;margin-bottom:6px;}
.retainer-band p{color:var(--sand);font-size:14.5px;max-width:36em;}
.retainer-band .pnum{font-family:'Fraunces',serif;font-size:26px;color:#fff;}

.rights-table{width:100%;border-collapse:collapse;margin-top:40px;font-size:14.5px;}
.rights-table th{
  text-align:left;font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:1px;
  text-transform:uppercase;color:var(--ink-soft);padding:12px 14px;border-bottom:1px solid var(--ink);
}
.rights-table td{padding:14px;border-bottom:1px solid var(--line);}
.rights-note{margin-top:22px;font-size:14.5px;color:var(--ink-soft);}

/* ---------- FAQ ---------- */
.faq-list{max-width:760px;margin-top:8px;}
.faq-item{border-top:1px solid var(--line);padding:20px 0;}
.faq-item:last-child{border-bottom:1px solid var(--line);}
.faq-item summary{
  cursor:pointer;font-family:'Fraunces',serif;font-size:19px;font-weight:450;
  color:var(--ink);list-style:none;display:flex;justify-content:space-between;align-items:center;gap:16px;
}
.faq-item summary::-webkit-details-marker{display:none;}
.faq-item summary::after{content:'+';font-family:'Inter';font-size:20px;color:var(--clay);flex-shrink:0;}
.faq-item[open] summary::after{content:'–';}
.faq-item p{margin-top:14px;color:var(--ink-soft);font-size:15px;max-width:60ch;}

/* ---------- Facts strip ---------- */
.facts-strip{
  border-top:1px solid var(--line);border-bottom:1px solid var(--line);
  padding:32px 0;text-align:center;
}
.facts-strip p{max-width:56ch;margin:12px auto 0;color:var(--ink-soft);font-size:15px;}

/* ---------- Contact ---------- */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;}
form.apply label{display:block;font-size:13px;font-weight:500;color:var(--ink);margin:18px 0 7px;letter-spacing:.3px;}
form.apply label:first-child{margin-top:0;}
form.apply input,form.apply select,form.apply textarea{
  width:100%;border:1px solid var(--line);border-radius:2px;padding:13px 14px;
  font-family:inherit;font-size:15px;background:var(--paper);color:var(--ink);
}
form.apply input:focus,form.apply select:focus,form.apply textarea:focus{outline:2px solid var(--clay);outline-offset:1px;}
.contact-side{padding-top:6px;}
.contact-side h3{font-size:22px;margin-bottom:14px;}
.contact-side p{color:var(--ink-soft);font-size:15px;margin-bottom:22px;}
.contact-line{display:flex;align-items:center;gap:10px;font-size:15px;padding:12px 0;border-top:1px solid var(--line);}
.contact-line:first-of-type{border-top:none;}

/* ---------- Footer ---------- */
footer{background:var(--ink);color:#D8CFC0;padding:50px 0 32px;font-size:13.5px;}
footer .fwrap{display:flex;justify-content:space-between;flex-wrap:wrap;gap:20px;align-items:flex-start;}
footer .flogo{font-family:'Fraunces',serif;font-size:19px;color:#fff;margin-bottom:6px;}
.fnav{display:flex;gap:22px;flex-wrap:wrap;}
footer a{color:#D8CFC0;}
footer a:hover{color:var(--sand);}
.fcopy{margin-top:30px;padding-top:20px;border-top:1px solid rgba(216,207,192,.18);color:#8f8570;font-size:12.5px;}

/* ---------- Legal pages ---------- */
.legal{padding:90px 0 120px;}
.legal h1{font-size:36px;margin-bottom:26px;}
.legal h2{font-size:21px;margin:30px 0 10px;}
.legal p, .legal li{color:var(--ink-soft);font-size:15px;margin-bottom:10px;}
.legal .todo{background:#FBEFE8;border:1px solid var(--clay);border-radius:4px;padding:18px 20px;margin-bottom:34px;color:var(--ink);font-size:14.5px;}

/* ---------- Responsive ---------- */
@media(max-width:900px){
  .hero-grid,.contact-grid,.bts{grid-template-columns:1fr;}
  .hero h1{font-size:36px;}
  .value-list,.cat-grid,.photo-grid,.price-grid{grid-template-columns:1fr 1fr;}
  .testi-grid{grid-template-columns:1fr;}
  section{padding:72px 0;}
}
@media(max-width:600px){
  .value-list,.cat-grid,.photo-grid,.price-grid{grid-template-columns:1fr;}
  .navlinks{display:none;}
  .stat-row{gap:26px;}
  .retainer-band{flex-direction:column;align-items:flex-start;}
}